Fix-a-Form International is proud to have invested in a number of pieces of market research over the years, monitoring the buying behaviour of consumers. This is predominantly in relation to shopper behaviour and the relationship to ‘shelf appeal’, ‘in store’ promotions, ‘on-pack’ promotions and how far product packaging effects purchasing decisions.
The most recent piece of research commissioned investigated how shoppers interact with packaging and on pack promotions, using sophisticated eye tracking technology developed by Anglia Ruskin University.
Results were very interesting and favourable to the use of Fix-a-Form® multipage leaflet labels. Copies of the report are free of charge to Network Members or available to purchase for £250.00. Please contact us for further information. enquiries@fix-a-form.com
